NHTSA Launches Put the Phone Away or Pay Campaign; Releases 2023 Fatality Early Estimates

Projections show a seventh consecutive quarter of decline in fatalities

The National Highway Traffic Safety Administration kicked off its campaign to raise awareness of the dangers of distracted driving. The newly rebranded Put the Phone Away or Pay campaign reminds drivers of the deadly dangers and the legal consequences – including fines – of distracted driving. Together with Chief Robert McCullough of the Baltimore County, Maryland, Police Department, Alan Morales of Students Against Destructive Decisions, and Joel Feldman of EndDD.org, NHTSA Deputy Administrator Sophie Shulman previewed the new campaign assets at today’s campaign kickoff event.

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